Tailored positioning
with a focus
on concept and
implementation

Standard off-the-peg solutions are a non-starter given the current environment in the bricks-and-mortar retail segment: your property deserves clear positioning.

We offer you comprehensive and consistent analysis resulting in a clearly defined action plan for the positioning of your retail property. We are also in a position to develop and implement a revitalisation concept together with our specialist retail letting team.

Points of contact

Lars Jähnichen

Managing Director
IPH Handelsimmobilien GmbH & IPH Transact GmbH
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Services in detail

Positioningmore information
Revitalisationmore information
24
positioning projects p.a.
250.000 m²
space analysed
19
revitalisation projects p.a.

Why you should work together with us.

The collective knowledge of our group and the full commitment of our letting team for the benefit of your property.

Would you like more information?

Please do not hesitate to contact us for more information.

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Selected projects

See all projects
Positioning
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Positioning – tailored and interdisciplinary

There are no off-the-peg solutions in the complex retail property environment due to the competition from e-commerce, falling footfalls, shorter lease terms and with break options now a standard feature in new lease contracts. We develop detailed location-specific positioning solutions together with our interdisciplinary team, focussing on:

  • Evaluation of the macro and micro locations
  • Analysis of all relevant location factors
  • Detailed competition analysis
  • White spot analysis
  • Analysis of the sector mix
  • Performance and lease contract analysis from the tenant’s viewpoint
  • Footfall count and analysis
  • Operating cost analysis
  • Review and improvement of welcoming features
  • Evaluation of the quality of service 
  • Analysis of the marketing and online presence
  • Identification of key performance indicators
  • Compilation of a SWOT analysis
  • Clearly defined action plan
Revitalisation
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Revitalisation – recognising potential, leveraging values

Our work is based on a clear positioning concept.

  • Preparation of  detailed letting concept
  • Derivation of a current market rental income forecast
  • Development of a concrete package of projects focussed on letting and architecture
  • Feasibility study for proposed projects 
  • Management of the building permit process and discussions with politicians, authorities, the public sector and creation of an impact analysis
  • Management of architectural competition
  • Compilation of clear briefings for the planning team
  • Selection and management of the external planning team
  • Project management for retail space
  • Co-ordination of retail tenants
Points of contact

Lars Jähnichen

Managing Director
IPH Handelsimmobilien GmbH & IPH Transact GmbH